Choosing a broker is one of the most important decisions in selling an online casino, sportsbook or affiliate business. These ten questions help separate brokers who can deliver from those who mainly collect listings.
Ask for the number of completed transactions, not mandates or listings, and the split by asset type. A broker who mostly sells affiliate sites may not be the right choice for a licensed operator, and vice versa.
A median time to close gives a realistic expectation. Ask how it changes when regulator approval is needed.
A good answer explains the method (EBITDA, SDE, NGR cross-checks), the normalisation and the adjustments, and gives a range rather than one number. Be wary of a broker who quotes a high figure without showing the working.
Look for blind teasers that do not reveal the brand or domain, NDAs before any detail is shared, and staged data room access.
Ask how many qualified buyers the broker works with, how they are qualified, and which types – operators, affiliate groups, investors, B2B companies – are active for your asset.
The broker should be able to explain the structure options for your licence position and work with gaming lawyers on change-of-control questions.
Understand the commission rate, the base it is calculated on, any minimum fee, whether anything is payable upfront, and what happens if you sell to a buyer the broker did not introduce.
Exclusive mandates usually come with stronger commitment from the broker but restrict your options. Check the length, renewal and termination terms.
The handover of domains, accounts, data and payments is where digital deals go wrong. Ask how the broker coordinates it.
At some firms, a senior person wins the mandate and a junior runs it. Know who your day-to-day contact is.
| Deals closed | 52 since 2021, from 110+ mandates |
|---|---|
| Median time to close | 90 days from signed mandate; fastest 13 days |
| Valuation | Range with method, inputs and adjustments shown |
| Confidentiality | Blind teaser, NDA before CIM |
| Buyers | 1,000+ qualified iGaming buyers |
| Escrow | Coordinated by CasinosBroker |
| Fee | Commission payable on completion; terms set in the mandate agreement |
| Contact | Gabriel Sita, Managing Director, [email protected] |
Whichever broker you choose, get the answers in writing before signing a mandate.